After years working in retail, one thing became very clear to me: constant discounting rarely creates long-term value.
It creates short-term movement.
The industry spent years building a system around volume. More deliveries, faster seasons, more urgency. But eventually customers become conditioned to wait, because they know another markdown is always around the corner.
That model becomes very difficult to sustain, particularly when margins, production costs and customer expectations are all under pressure at the same time.
It is one of the reasons transseasonal product has become so important to me while building PINTO HERVIA.
I am far more interested in garments that can move naturally through different parts of the year rather than existing for a single season. Better fabrics, considered construction and product that does not immediately lose relevance because the calendar changes.
Interestingly, the wider industry now seems to be moving in a similar direction. Many recent retail and luxury reports are discussing slower growth, smarter inventory and the importance of protecting value rather than simply chasing volume.
Because overproduction and discounting rarely solve each other. In most cases, they simply feed each other.
Perhaps the future of fashion is not about selling more.
Perhaps it is about making products people genuinely want to keep.
