Over the past few weeks, I’ve been paying close attention to the stories emerging across British fashion and manufacturing, and I’ve found myself feeling cautiously optimistic.
Many established brands are under pressure. Some are restructuring, others adjusting to a slower luxury market. What feels increasingly clear is how years of heavy discounting and constant promotion have quietly eroded value, trust, and long-term profitability across the industry.
As someone building a fashion brand from the ground up, these moments feel instructive rather than discouraging. They’ve reinforced something I think about often: how a brand is positioned and protected matters just as much as what it makes. Discounting may create short-term movement, but over time it places unsustainable pressure on both the product and the people who make it.
What gives me confidence is a shift in mindset I’m beginning to notice. A move toward smaller, more focused businesses. Fewer products, made with intention. Greater emphasis on quality, provenance, and longevity rather than speed and volume. These are the conditions under which British manufacturing can thrive again, not as nostalgia, but as a relevant and viable model.
As I continue to build PINTO HERVIA, this thinking shapes each decision quietly behind the scenes. Developing at a measured pace, choosing materials carefully, and allowing ideas to evolve rather than forcing them forward. There is still much in progress, and that feels like the right place to be.
Slower, perhaps. But stronger in the long run.
