Across British fashion, a quiet but meaningful shift is underway. Designers and makers are re-examining how materials are sourced, how products are made, and what “luxury” truly represents in 2025. The conversation is no longer just about aesthetics — it’s about responsibility, durability, and the cultural value behind every object we bring into the world.
Two recent stories highlight this shift clearly.
Elvis & Kresse: A New Standard in Regenerative Luxury
Elvis & Kresse continue to demonstrate how high craft and environmental responsibility can coexist. Their approach goes far beyond recycling. They work with discarded materials — including decommissioned fire hoses — and elevate them into refined accessories that feel both modern and meaningful.
What is particularly compelling is their commitment to end-to-end regeneration. Every product supports a broader system: waste is diverted, materials gain new life, and revenue is shared with the very organisations who protect communities. It’s an entire ecosystem built around repair, respect, and craftsmanship.
This is not an aesthetic trend — it’s a blueprint for how luxury brands can contribute to real, measurable change.
A Stronger Manufacturing Backbone for British Fashion
Alongside regenerative design, investment in UK manufacturing is rising once again. This momentum reflects a growing recognition that proximity, transparency, and skilled craftsmanship matter to today’s customers.
Shorter supply chains enable:
- More controlled, responsible production
- Stronger relationships between maker and designer
- Reduced shipping impacts
- A higher level of quality assurance
This renewed confidence in British making reinforces an idea long held in fashion: where something is made shapes the soul of the piece.
Why This Matters to Pinto Hervia
At Pinto Hervia, we follow these stories closely because they align with the principles we value — traceable materials, thoughtful production, and a respect for craft that stands the test of time.
As more brands look to bring manufacturing home and adopt regenerative practices, we see a new chapter emerging in luxury: slower, more purposeful, and deeply connected to place and skill.
It’s an exciting moment for British fashion — one where heritage and innovation genuinely meet.
